PaperSeal Pressed Brings Cost-Efficient Paper Trays to Fresh Meat Sector
Graphic Packaging’s new recyclable MAP tray cuts plastic by 85% while running on standard sealing lines.
Designed for Fresh Protein
Graphic Packaging International has introduced PaperSeal Pressed, a recyclable paperboard tray aimed specifically at fresh meat categories such as pork, poultry, and mince. The tray is engineered to deliver the same shelf life and leak protection as conventional plastic trays while reducing plastic content by around 85%.
Operational Compatibility
A key feature for processors: PaperSeal Pressed works with existing form-fill-seal equipment. This means no additional capital investment is needed, allowing packers to switch from plastic to paperboard with minimal disruption.
Shelf Impact & Branding
Unlike standard plastic trays that require sleeves or labels, PaperSeal Pressed offers full-surface print capability inside and out. This creates new branding opportunities and differentiation at retail.
Circular Goals in Mind
Constructed mainly from certified wood-fibre paperboard with a high-barrier liner applied post-pressing, the pack is designed for recyclability in household streams. The company highlights its role in helping meat producers meet retailer sustainability demands and prepare for regulatory pressure on single-use plastics.
Broader Industry Shift
PaperSeal Pressed joins Graphic Packaging’s growing PaperSeal portfolio. Elsewhere in the market, Coveris has introduced a similar paperboard MAP tray claiming a 90% plastic reduction. These developments point to an accelerating shift toward board-based formats in high-volume meat packaging.